Are you serious about maximizing the ROI on your 2024 trade show investments?
Whether you attend trade shows or exhibit at them, your goal is to generate awareness of your product or service and make connections for potential business opportunities. The problem is that just showing up to “staff your booth” or “walk the floor” doesn’t allow you to fully capitalize on your investment of both time and money.
In this webinar, we will share a practical Trade Show Business Generation Strategy where you will learn the methods and strategies needed to generate opportunities from those who attend the trade show and also from those who don’t show up.
Date and Time
- Tuesday, January 23, 2024
- 11 a.m. – 12 p.m. EST
Topics covered
- Setting goals for your tradeshow participation.
- Before the Show: Setting minimum and maximum goals to capitalize on your time at the show.
- Don’t Just Stand There: Pre-show strategies to qualify leads, book more meetings, and generate new selling opportunities.
- Corral and Connect: Proven strategies to bring guests to you.
- Post-Show: The real work begins when the tradeshow is over.
Who should attend
Join the NOEP on January 23rd for this one-hour webinar designed exclusively for Northern Ontario-based companies looking to capitalize on the visibility, leads, and sales-building opportunities that trade shows provide.
Sales, marketing, and business development teams focused on delivering lasting bottom-line benefits will gain the business generation strategies they need to elevate their trade show game.
About your hosts
The Northern Ontario Exports Program has been supporting company growth through trade since 2011. Every year, we endorse companies from across Northern Ontario to enter new markets, generate leads, and drive new sales by attending trade shows worldwide. To learn more about the program and its results, visit www.northernontarioexports.ca
Shawn Casemore is an expert in sales, driven by a passion for helping business owners, executives, and sales leaders unleash their sales potential. As a keynote speaker, consultant, and advisor, Shawn has had the pleasure of working with organizations including Bosch, NGK, Pepsi, BMO, to name a few. A prolific writer, Shawn frequently publishes best practices and proven strategies to generate more sales. His insights can be found online in publications such as Fast Company, PLANT Magazine, and Chief Executive Magazine to name a few. Shawn is also the author of The Unstoppable Sales Machine (2022) and his latest book, The Unstoppable Sales Team (2023). To learn more about Shawn, his work, and to access various free sales resources, visit www.shawncasemore.com
Register today! Your online event access link will be sent to you two days prior to the webinar.
