This episode of The Changing Face of Mining (video below) explores the transformative journey of My Mining Tee, a pioneering initiative redefining the mining and trades industry. With a unique blend of vintage-style apparel and educational storytelling, My Mining Tee aims to ignite the curiosity of the younger generation and instil a sense of pride among current workers.

Jeff Lafortune is a seasoned professional in the mining industry, currently serving as Professor and Coordinator of the Mining and Civil Technology Program at Collège Boréal. With over a decade of experience in academia and a rich background in mining technology, Jeff has dedicated his career to advancing the field through education and innovation. His engineering, risk assessment, and project management expertise has earned him recognition, including the Prix d’excellence du College Boreal and the Leader 21 Valedictorian award. Jeff’s passion for the industry is rooted in his hands-on experience as a Mine Technologist and Ventilation Specialist, making him a valuable voice in the conversation about the changing face of mining. Join us as we discuss the pride that mining can bring and how to attract talent to an industry that faces challenges and opportunities in the face of net zero.