Northern Ontario communities are working hard to recruit the physicians they need. While every community has unique strengths and opportunities to offer, many have limited capacity to promote themselves to prospective physicians. This gift will help address that challenge by supporting a coordinated recruitment strategy that complements existing local efforts and showcases the region as an exceptional place to build a career and a life.

The initiative will promote the region’s diverse health-care settings and communities through strategic outreach, digital marketing, and high-quality recruitment resources. It will reflect the unique opportunities available in rural, remote, Indigenous, Francophone, and urban communities while aligning with local and regional workforce priorities.

“We want to highlight the strengths of communities across Northern Ontario and the impact of practicing medicine here,” says Dr. Sarah Newbery, associate dean, Physician Workforce Strategy at NOSM University.

“We believe this is an exceptional place to live, learn, and build a career. Every community has a story to tell, and we want future physicians to see Northern Ontario as a place where they can bring their families, grow professionally as doctors and teachers of the next generation, experience a sense of belonging, and have a lasting impact on the health of their communities and the region as a whole.”