Back to News Northern Ontario Business News   Lindsay Kelly

Jun 25, 2020

   

Member Story

Patrick Mechanical navigating its way into modern recruitment

3  MIN READ

(Supplied photo/Patrick Mechanical)

Video series easing the transition to work for younger generations
Jun 23, 2020 8:00 AM By: Lindsay Kelly

Patrick Mechanical Ltd. is a Lively-based mechanical contracting company founded in 1989. Working in the industrial, commercial and institutional contracting fields, the firm’s specialties include mechanical contracting, custom steel fabrication, plumbing, heating, process piping, millwright and related services. (Supplied photo/Patrick Mechanical)
Patrick Mechanical Ltd. is a Lively-based mechanical contracting company founded in 1989. Working in the industrial, commercial and institutional contracting fields, the firm’s specialties include mechanical contracting, custom steel fabrication, plumbing, heating, process piping, millwright and related services.

Patrick Mechanical Ltd. is a Lively-based mechanical contracting company founded in 1989. Working in the industrial, commercial and institutional contracting fields, the firm’s specialties include mechanical contracting, custom steel fabrication, plumbing, heating, process piping, millwright and related services. (Supplied photo/Patrick Mechanical)
Patrick Mechanical Ltd. is a Lively-based mechanical contracting company founded in 1989. Working in the industrial, commercial and institutional contracting fields, the firm’s specialties include mechanical contracting, custom steel fabrication, plumbing, heating, process piping, millwright and related services.
Patrick Mechanical Ltd. is a Lively-based mechanical contracting company founded in 1989. Working in the industrial, commercial and institutional contracting fields, the firm’s specialties include mechanical contracting, custom steel fabrication, plumbing, heating, process piping, millwright and related services. (Supplied photo/Patrick Mechanical)Expand
Patrick Mechanical Ltd. is a Lively-based mechanical contracting company founded in 1989. Working in the industrial, commercial and institutional contracting fields, the firm’s specialties include mechanical contracting, custom steel fabrication, plumbing, heating, process piping, millwright and related services. (Supplied photo/Patrick Mechanical)Patrick Mechanical Ltd. is a Lively-based mechanical contracting company founded in 1989. Working in the industrial, commercial and institutional contracting fields, the firm’s specialties include mechanical contracting, custom steel fabrication, plumbing, heating, process piping, millwright and related services. (Supplied photo/Patrick Mechanical)
With a recent expansion to a second shop and growing demand for its services, Patrick Mechanical Ltd. projected it would have to grow its labour force by a whopping 27 per cent just to fulfill its obligations.

But with skilled trades workers in short supply, and the labour gap growing ever wider, the Lively-based mechanical contractor knew it needed to stand out from the competition in order to attract the industry’s top-notch talent.

That’s when Darlene Lilliane decided to flip the recruitment process on its head.

Instead of asking what potential candidates could do for the company, she decided to show recruits what the company could do for them.

“We always get common questions when we’re booking interviews with new candidates, especially when they’re younger; they want to know what to do, how to prepare for the interview,” said Lilliane, an experienced human resources specialist with more than a dozen years in the field under her belt.

“So, we decided to do videos.”

In late 2019, Lilliane’s first vignettes – usually no more than one or two minutes – made their online debut. In some, she speaks to skilled trades professionals about their job and their role within the company. In others, she shares tips about her best interviews and the qualifications she looks for in candidates. Still others reveal snippets from the job site to show some of the work the company is undertaking.

Lilliane had no idea what the response would be, but it worked.

Viewers started watching and liking the videos, and then the questions and comments – and applications – started rolling in.

“Once we started to see buildup, it was, like, I needed a licensed millwright, and now I have five,” Lilliane said. “That never would have happened before we started doing that.”

Since then, she’s shared dozens of videos to social media, covering everything from the most common questions asked in an interview to dealing with emotionally charged issues in the workplace.

She maintains an active presence on the company’s social media platforms, posting regularly and responding directly to candidates who have questions about the company, the job, or the interview process.

Feedback from those watching informs her upcoming videos and fuels her imagination for what might come next.

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