Fraser Torosay™ — Strategy That Wins
Fraser Torosay is a strategic communications advisory firm for CEOs and executive teams in serious industries with serious operational objectives — a firm with extensive experience and a proven track record at the highest levels of the mining and mining supply and service sector in Canada, the U.S., Mexico and Europe.
Founded in 2009 in Sudbury, Ontario, our agency has worked with thousands of leaders and is led by award-winning former CBC journalist and bestselling author on issues management, Conway Fraser. Conway grew up and was educated in Sudbury where his father worked as an underground nickel miner for three decades. It’s a community with a proven track record of grit, determination, creativity and adaptability – traits that helped formulate Conway’s foundation.
Under Conway’s leadership, we add valuable operational horsepower in a sector where decisions are high-stakes, timelines are compressed, and alignment isn’t optional. Mining leaders bring us in to get traction where it matters: across employees, investors, regulators, communities, and boards.
❗️The Challenge
Even the strongest mining leadership teams can run into a common issue: tactical drift. When there’s no clear strategy guiding how different audiences — employees, regulators, investors, communities, or customers — should perceive the company, direct-reports often default to tactics. Messages become reactive. Plans lack traction. Teams confuse activity for progress. This isn’t about execution. It’s about direction. Persuasive narrative isn’t just a communications function. It’s a leadership function — one that must be anchored to business outcomes and owned at the executive level. Otherwise, your teams are trying to guess on what leadership truly wants. That’s where he provide lens and horsepower. We help close that gap by guiding leaders to ensure tactical drift doesn’t become a virus that paralyzes operational objectives.
When your people know where you’re going and why, they can finally row in the same direction. Whether it’s in person or virtually, we help you change the story — internally and externally — so you can lead with clarity, command, and momentum when the cost of failure is high and the playbook isn’t always clear when it comes to strategic communications and reputation management.
📞 Reach out and let’s talk about how we can help your leadership team gain traction where it matters most. We offer free consultations.
✔️ What We Do
Mining leaders call us in because we understand the mining sector and why it matters. We ask tough questions, see the entire field, stay calm under pressure, give unfiltered advice that internal team members often won’t give out of self-preservation, and we help them win. We also help develop their teams. Our broad selection of workshops are consistently ranked among the best in the business — high-impact professional development that builds stronger teams and opens doors to aligned, strategic traction.
✨ We help executive leadership:
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Align strategy, narrative, and execution across the organization
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Build confidence and cohesion inside teams and across stakeholders
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Navigate complexity, conflict, and visibility with clarity and control
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Drive business-critical initiatives — not just communicate them
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Solve for talent — using narrative to recruit, retain, and re-engage top performers
✔️ How We Help
✨ Executive Strategy & Counsel
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Boardroom decision support
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Risk, change, and crisis architecture
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Government, regulatory, and union navigation
- Strategic communications planning
- Crisis communications protocol development
✨ Organizational Clarity & Alignment
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Talent recruitment and retention strategy
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Internal traction and communication systems
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Leadership visibility and narrative development
✨ Leadership & Team Workshops
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Winning in the boardroom
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Strategic writing and messaging
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Preparing to Respond to Crisis Situations
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Media readiness and high-pressure interviews
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Executive presence and performance coaching
✨ Narrative & Visibility Strategy
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Crisis, change, and reputation narrative development
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Executive communication coaching
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Persuasive writing, media, and presentation prep
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Video content with strategic intent (hearts & minds style videos)
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Digital and media campaigns that support the plan
